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BEYOND THE SCOOP: 7 CREATIVE ICE CREAM IDEAS
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‍Ice cream is a delightful indulgence enjoyed by many for its perfect balance of sweetness and creaminess. This frozen treat is not just a dessert; it can be used in numerous dishes and recipes, making it a versatile dessert option.

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FAIRWAY ASSURED BEER BATTERED ONION RINGS: PERFECT PAIRINGS AND INNOVATIVE VARIATIONS
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Introducing the new Fairway Assured Beer Battered Onion Rings, striking a perfect balance between a crunchy shell and a tender, sweet core. Their homemade appearance and taste make them an excellent choice for professional chefs.

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CRISPY PERFECTION: THE NEW FAIRWAY ASSURED PREMIUM COATED FRIES
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Creating a culinary masterpiece often hinges on the selection of ingredients used. The significance of this is well demonstrated by the Fairway Assured Premium Cripsy Coated Fries and Skin on Fries.

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FAIRWAY ASSURED MASHED POTATOES: THE SECRET TO CONSISTENTLY DELICIOUS, TIME-SAVING MEALS
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The new Fairway Assured Mashed Potatoes are an essential addition for chefs prioritising convenience without compromising on taste. This product, presented in easy-to-use frozen pellet form, is made from a blend of natural ingredients, including whole milk and butter, creating a deliciously creamy texture.

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EFFICIENCY MEETS ARTISTRY: UNVEILING THE NEW FAIRWAY ASSURED DOUGH BALLS
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Introducing the new Fariway Assured Dough Balls – a range of frozen dough balls designed to enhance time efficiency and quality in the kitchen.

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MASTERING THE EASTER MENU: A CHEF’S GUIDE TO SEASONAL SUCCESS
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Easter is a golden opportunity for hospitality as it’s not limited to just Easter Sunday, this celebration spans a four-day weekend and extends into the two-week school vacation, offering numerous dining possibilities.

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HOW ATOZ'S LOYALTY DISCOUNTS ENRICHED CULINARY EXPERIENCES IN 2023
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In 2023, AtoZ gave out £27,582 in loyalty discounts, supporting our customers' passion for great food and savings. This year, we're excited to offer even more. Join our loyalty program to start saving on our quality products and help us make every meal extraordinary. Let’s savor the savings together!

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EASTER INDULGENCE: INTEGRATE EFFORTLESS DESSERTS ONTO YOUR EASTER MENU
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Easter weekend used to be one of the more lucrative holidays for the hospitality industry, and after a tough few years, we’re finally seeing some growth. Last year, over the Easter weekend, restaurants saw a 3.09% increase in transaction volumes, compared to 2022, according to Barclays.

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SHOW SOME LOVE: WINNING THE HEARTS OF VALENTINE’S DAY DINERS
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Now that Christmas is done and dusted, it’s time to start thinking about the next big day on the catering calendar. Valentine’s Day (February 14) presents a huge opportunity for operators to woo diners with bespoke dishes tailored specifically for the occasion.

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REVAMPING VALENTINE’S DAY: A CHEF’S GUIDE TO CRAFTING A LOVE-INFUSED MENU
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In the bustling world of professional kitchens, the romantic essence of Valentine’s Day can seem distant. Yet, this special day offers an unparalleled chance for chefs to exhibit creativity, passion, and expertise.

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THE FUTURE PLATE 2: 4 MORE RISING FOOD TRENDS OF 2024
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Part one of our look into the existing and upcoming food trends of 2024 saw us look at the use of real food, whole foods, and cooking with nostalgia, alongside the treat occasion. Now, we’re moving forward with four additional trends that are shaping the future.

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