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HOW ATOZ'S LOYALTY DISCOUNTS ENRICHED CULINARY EXPERIENCES IN 2023
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In 2023, AtoZ gave out £27,582 in loyalty discounts, supporting our customers' passion for great food and savings. This year, we're excited to offer even more. Join our loyalty program to start saving on our quality products and help us make every meal extraordinary. Let’s savor the savings together!

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EASTER INDULGENCE: INTEGRATE EFFORTLESS DESSERTS ONTO YOUR EASTER MENU
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Easter weekend used to be one of the more lucrative holidays for the hospitality industry, and after a tough few years, we’re finally seeing some growth. Last year, over the Easter weekend, restaurants saw a 3.09% increase in transaction volumes, compared to 2022, according to Barclays.

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SHOW SOME LOVE: WINNING THE HEARTS OF VALENTINE’S DAY DINERS
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Now that Christmas is done and dusted, it’s time to start thinking about the next big day on the catering calendar. Valentine’s Day (February 14) presents a huge opportunity for operators to woo diners with bespoke dishes tailored specifically for the occasion.

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REVAMPING VALENTINE’S DAY: A CHEF’S GUIDE TO CRAFTING A LOVE-INFUSED MENU
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In the bustling world of professional kitchens, the romantic essence of Valentine’s Day can seem distant. Yet, this special day offers an unparalleled chance for chefs to exhibit creativity, passion, and expertise.

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THE FUTURE PLATE 2: 4 MORE RISING FOOD TRENDS OF 2024
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Part one of our look into the existing and upcoming food trends of 2024 saw us look at the use of real food, whole foods, and cooking with nostalgia, alongside the treat occasion. Now, we’re moving forward with four additional trends that are shaping the future.

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CREATIVE CHRISTMAS CUISINE: 12 MUST-TRY DISHES FOR CHEFS
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The festive season is a time of joy, merriment, and of course, delicious food. As a chef, it’s an excellent opportunity to showcase your creativity and culinary prowess. Here are twelve unique Christmas dishes that you can introduce to your menu this festive season.

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PUFF PASTRY WREATH WITH BRIE AND CRANBERRY SAUCE
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Ideas, Inspiration and Insight for Catering Professionals

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FROM TIKTOK TO TABLE: THE TRANSFORMATIVE ‘GIRL DINNER’ TREND
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Do you have ‘Picky Tea’ in your family? Or maybe you call it ‘Picky Bits’? The latest viral food trend calls it ‘Girl Dinner’, but essentially, it’s all the same: A snack-meal created using up what’s in the fridge: Convenient, cost-effective, and usually much more delicious than you’d think.

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STIR-UP SUNDAY: THE VICTORIAN TRADITION THAT SWEETENS UP CHRISTMAS
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Stir-Up Sunday is a beloved British tradition that takes place on the last Sunday before the Advent season. It’s a day when families come together to mix and steam a Christmas pudding, which is an integral part of the Christmas meal.

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FAIRWAY ASSURED BRAMLEY APPLE PIE: THE PERFECT HOMESTYLE DELIGHT
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Indulge your customers with the irresistible, homestyle deliciousness of our new Fairway Assured Bramley Apple Pie. Made with utmost care and using only the finest ingredients, this fourteen-slice apple pie offers a warm and comforting taste that will leave everyone pleasantly satisfied.

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INTRODUCING THE NEW FAIRWAY ASSURED COATED CHICKEN RANGE
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‍We are excited to present the new Fairway Assured Coated Chicken products, featuring an irresistible selection of Breaded Chicken Breast Goujons, Southern Fried Chicken Breast Goujons, Battered Chicken Nuggets and Battered Chicken Steaks.

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